Virgil Abloh Launches Braun Venture with Off-White Alarm Clocks

Orange and Blue limited edition alarm clocks are the first products in a new ongoing collaboration.

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Virgil Abloh has this morning signalled “an ongoing, overall venture” with design-led home appliance brand, Braun, by launching a pair of limited-edition alarm clocks.

The new Off-White c/o Braun edition alarm clocks mark the second time that Abloh and Off-White have partnered with Braun.

Braun’s longstanding reputation for high quality products with instantly recognisable design sensibilities lends itself to Off-White’s vision for blurring the lines between disciplines, allowing individual products to seamlessly carry signature elements from both partners.

The BC02 compact alarm clock chosen for the launch product stems from the iconic AB1, designed by Dieter Rams and Dietrich Lubs in the late 1980’s.

Available in highly saturated orange or muted light blue colors with Off-White branding, the colors were selected, according to Abloh, because they immediately; “stand out in an interior setting design.”

The battery-powered Off-White c/o Braun edition alarm clocks are 57mm square and feature a matt finish case and dial, a quiet quartz movement with crescendo-sound alarm.

The clocks dropped this morning via Off-White online and selected Off-White boutiques, priced $70 USD.

UPDATE: The orange alarm clock is available now with the pale blue version to follow at a later date, we’ll update when we have it.

In other watch news, Floyd Mayweather buys five-week-old grandson a $45,000 diamond-set Rolex.

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