Panerai Offers 70-Year Warranty On Anniversary Platinumtech Luminor Marina

How many first-time watch buyers consider servicing costs?

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Watches
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To celebrate the 70th Anniversary of its iconic Luminor collection Panerai is offering a 70-year warranty, including all servicing costs, on its new Platinumtech Luminor Marina.

Not only does the price tag cover all running costs for what is essentially a lifetime of wear but Panerai has made its case from Platinumtech, an Platinum-based alloy created in the brand’s Swiss Laboratorio di Idee R&D centre for increased hardness and to better preserve the watch’s box fresh appearance over the years.

The watch has a date window at the three o’clock and a small seconds at the nine o’clock dictated by the three-day Calibre P.9010 automatic movement inside. and features an olive green sandwich dial finished with vibrant sunburst brushing, whilst a metallic ‘70 Year Warranty’ logo has been applied to the sapphire crystal caseback.

Panerai previously backed its 2017 Lab-ID Luminor 1950 Carbotech 3 Days with a 50-year warranty and servicing, clearly confident in the work it had undertaken to remove the need for liquid lubricants, the weak link in mechanical watchmaking and the reason watches need servicing like cars, from the movement of that watch.

That offer trounced all other warranties being offered in the watch industry (IWC offers the next longest warranty at eight years) so this new period only widens the gap. Of course with such a long period of warranty being offered (someone purchasing the Carbotech at launch will still have 46 years of warranty coverage) no-one has been able to test either the claimed longevity of the watch or the T&Cs of the warranty.

But that watch, which used a host of high tech materials including tantalum-based ceramic and DLC-coated silicon, came with a $53,470 USD price tag, so it can be assumed that at least some of the predicted future servicing costs were built into the price.

This new watch, however, uses a stock P.9010 automatic movement and, at $36,900, offers a considerable saving over its predecessor. This would appear to suggest that Panerai is either confident that one of its in-house movements will need minimal attention over a 70-year period, which frankly I’d doubt of any movement being made today, or that the brand has one again priced the watch to take into account potential future costs.

Panerai is making 70 pieces of the Platinumtech Luminor Marina available exclusively through its network of boutiques, priced at $39,600 USD.

In other watch news, Jacob & Co has added new complexity to its already jaw-dropping Astronomia watch.

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