Nike Drops a New Air VaporMax Dedicated to Exeter, New Hampshire

The origins of Nike Running.

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After teasing an upcoming “City Special” series with an Air VaporMax Plus and Air Max Plus, Nike drops the new Air VaporMax in an “Exeter Edition” colorway with a bright color palette.

The silhouette is covered in eye-catching hues that include volt, orange, and lime, also featuring some neutral tones. Overlays of ribbed Flyknit material provide texture to the upper as it transitions from orange and gray along with patches of orange and volt across the mudguard and the heel. To balance off the vibrant tones, navy makes an understated presence on the tongue, with cream gracing the shoelaces.

We can see several branded elements in this iteration such as the “Exeter Edition” tag on the side panel — which pays homage to Exeter, New Hampshire, where the brand first started its running division — the lime Vapormax heel tab, and the orange and gray Swooshes on the midfoot. A VaporMax sole unit tinted in translucent-blue compliments Nike’s recycled Grind rubber.

Priced at $200 USD, the new Nike “Exeter Edition” Air VaporMax is expected to drop in the upcoming months.

In more Nike news, The Whitaker Group pushes back Nike Waffle One release, adds a donation option.

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