Nike's Latest Air Max 90 Is Inspired by Japan's Fried Chicken

See what’s hidden beneath the golden yellow stripes.

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Footwear
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Nike has given its Air Max 90 another Japan-inspired twist. Near the start of the month, Nike unveiled a version of the silhouette modeled after a Japanese rice ball. Now, the label has offered a vibrant “Swoosh Mart” colorway that mirrors the look of paper wrappers commonly served with fried chicken in Japan.

The entire shoe is decorated with bold yellow stripes, complemented by shiny metallic highlights. A tiny “NIKE” logo is stamped at the top of the shoe’s tongue, followed by a set of white laces and silver-toned eyelet panels. A metallic Swoosh is placed over the sidewalls, popping out from the uppers’ yellow stripes, accompanied by a branded heel tab and a small “Air Max” label around the shoe’s rear quarters.

There’s a subtle “open” sign around the edge of the shoe’s toebox and upper collars that, once torn, reveal a hidden layer of orange suede mimicking the texture of crispy fried chicken. All of these details rest over a clean two-toned midsole to round off the shoe’s playful design.

Nike’s Air Max 90 “Swoosh Mart” is expected to land on March 19 on Nike’s website for $140 USD.

In case you missed it, Nike has added a “Wolf Gray” colorway to the Space Hippie 01 lineup.

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