Nike Turns Its Air Max 90 Into a Japanese Rice Ball

Check out the seaweed-inspired uppers and the thin “Pull” tab.

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Footwear
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Nike has wrapped its Air Max 90 in an onigiri-inspired, a Japanese rice ball, makeover. The classic silhouette features some hiragana and seaweed-like uppers, among other cheeky details.

Most of the shoe sports black uppers with a subtle sheen and texture that nods to nori used to wrap rice balls. If you’ve ever picked up onigiri, then you’ll recognize the shoe’s tongue-tab as the part on the rice ball where you first peel off the plastic wrapping. There’s some hiragana written on the tongue, complemented by white laces below, an “Aqua Blue” Swoosh on the sidewalls, red “Air Max” branding on the heel tab and a monochromatic print on the mudguards. Other details like graphics of white rice printed on the shoe’s insole and a two-toned midsole round off the sneaker’s bold design.

Nike’s Air Max 90 “Rice Ball” is set to release on March 19 on Nike’s website for $140 USD.

For more from Nike, be sure to check out the new Daybreak-Type N. 354 in a sweet “Apricot Agate” colorway.

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