Girard-Perregaux Signs Watch Partnership With Aston Martin

The deal will see Girard-Perregaux branding on Aston Martin’s first works Formula 1 team in 60 years.

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Girard-Perregaux has been announced as the watch partner of British supercar marque Aston Martin, in a deal that includes Aston Martin’s first Formula One works team in 60 years, Cognizant Formula One team.

Patrick Pruniaux, Girard-Perregaux’s CEO, said: “2021 is an important year for both Girard- Perregaux and Aston Martin. We are celebrating an astonishing 230 years of watchmaking, whilst Aston Martin celebrates its return to Formula One as a works team for the first time in over 60 years. We have much to celebrate so uniting our worlds to create something special is the perfect way to acknowledge and appreciate these milestones.”

Branding for Kering-owned Girard-Perregaux branding will feature on the Aston Martin Cognizant Formula One cars from the beginning of the 2021 F1 season in Bahrain while the first watches born from the partnership are set to be revealed  later this year.

Aston Martin was previously partnered with LVMH-owned TAG Heuer in an arrangement that resulted in a handful of co-branded watches. Head to Girard-Perregaux for more information on the deal.

In other watches news, outerwear specialist Norwegian Rain celebrates 10th anniversary with a pair of limited edition Unimatic watches.

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