Girard-Perregaux Signs Watch Partnership With Aston Martin

The deal will see Girard-Perregaux branding on Aston Martin’s first works Formula 1 team in 60 years.

Watches
1,504 Hypes 0 Comments

Girard-Perregaux has been announced as the watch partner of British supercar marque Aston Martin, in a deal that includes Aston Martin’s first Formula One works team in 60 years, Cognizant Formula One team.

Patrick Pruniaux, Girard-Perregaux’s CEO, said: “2021 is an important year for both Girard- Perregaux and Aston Martin. We are celebrating an astonishing 230 years of watchmaking, whilst Aston Martin celebrates its return to Formula One as a works team for the first time in over 60 years. We have much to celebrate so uniting our worlds to create something special is the perfect way to acknowledge and appreciate these milestones.”

Branding for Kering-owned Girard-Perregaux branding will feature on the Aston Martin Cognizant Formula One cars from the beginning of the 2021 F1 season in Bahrain while the first watches born from the partnership are set to be revealed  later this year.

Aston Martin was previously partnered with LVMH-owned TAG Heuer in an arrangement that resulted in a handful of co-branded watches. Head to Girard-Perregaux for more information on the deal.

In other watches news, outerwear specialist Norwegian Rain celebrates 10th anniversary with a pair of limited edition Unimatic watches.

Read Full Article

What to Read Next

Girard-Perregaux Introduces Mid-Sized 38mm Laureato With Copper Dial
Watches

Girard-Perregaux Introduces Mid-Sized 38mm Laureato With Copper Dial

Arriving in December.

Girard-Perregaux Readies Two New Colorways for the Laureato Absolute
Watches

Girard-Perregaux Readies Two New Colorways for the Laureato Absolute

In “Light & Shade” and a limited-edition “Light & Fire.”

F/CE.® Proves Less is More for FW22
Fashion

F/CE.® Proves Less is More for FW22

Optimizing form and function.


Holiday Launches at Dover Street Market With an Exclusive Collection
Fashion

Holiday Launches at Dover Street Market With an Exclusive Collection

Available at DSMNY and DSMLA.

Everything Dropping at Palace This Week
Fashion

Everything Dropping at Palace This Week

Featuring the P-3 Chenille Crewneck and simple protective Basically A Mask.

Exclusive First Look at Bottega Veneta's Futuristic Barefoot Shoe and Puddle Boot-Based Sandal
Footwear

Exclusive First Look at Bottega Veneta's Futuristic Barefoot Shoe and Puddle Boot-Based Sandal

Daniel Lee continues to break boundaries.

Digital Highlights Marketplace NBA Top Shot Sees Record $80 Million USD in Sales
Gaming

Digital Highlights Marketplace NBA Top Shot Sees Record $80 Million USD in Sales

Where cryptocurrencies meet trading cards.

Neill Blomkamp's Secret Horror Film Is Entitled 'Demonic'
Entertainment

Neill Blomkamp's Secret Horror Film Is Entitled 'Demonic'

A plot and release date are yet to be announced.

Every Pair of Helen Kirkum's Reebok Advanced Concepts Zig Kinetica II Is One of a Kind
Footwear

Every Pair of Helen Kirkum's Reebok Advanced Concepts Zig Kinetica II Is One of a Kind

All 20 pairs were made using leftover fabrics from the East London designer’s previous Reebok collaboration.


Netflix and Zack Snyder's Zombie Thriller 'Army of the Dead' Receives Release Date
Entertainment

Netflix and Zack Snyder's Zombie Thriller 'Army of the Dead' Receives Release Date

The first teaser for the film is set to release on February 25.

NEEDLES Brings Vintage Touches to Dr. Martens 2976 Chelsea Boot
Footwear

NEEDLES Brings Vintage Touches to Dr. Martens 2976 Chelsea Boot

Coming in either “Black Smooth” or “Cherry Red” leather.

Casablanca Brings "Effortless Elegance" to Latest New Balance Collaboration
Footwear

Casablanca Brings "Effortless Elegance" to Latest New Balance Collaboration

HYPEBEAST speaks to designer Charaf Tajer about the new 237 silhouette.

Kering Fashion Brands To Sit Out of Fashion Week Once Again
Fashion

Kering Fashion Brands To Sit Out of Fashion Week Once Again

Including Gucci, Bottega Veneta, Balenciaga, Saint Laurent and Alexander McQueen.

Trippie Redd Enlists Chino Moreno, Travis Barker and More for 'NEON SHARK vs. Pegasus'
Music

Trippie Redd Enlists Chino Moreno, Travis Barker and More for 'NEON SHARK vs. Pegasus'

Marking the artist’s first ever rock album.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.