The deal will see Girard-Perregaux branding on Aston Martin’s first works Formula 1 team in 60 years.
Including Gucci, Bottega Veneta, Balenciaga, Saint Laurent and Alexander McQueen.
The Demna Gvasalia-helmed house has become Kering’s fastest growing brand.
The firm is leaning into the skate market.
The friendly sibling rivalry continues.
“It was also a kind of symbolic thank you from me, for them allowing me to build a new story at Balenciaga.”
While also paying homage to its parent company, Kering.
Another win after a recent settlement for $13 million USD.