Lay's Transforms Signature Potato Chips Into Holiday Vodka

For a limited time only.

Food & Beverage
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Lay’s has a new product for the holiday season, but this time it is far from its traditional chip offering. While Lay’s has been a chip icon for decades, the F&B brand is taking its talents to create a one-of-a-kind vodka for the 21 and over fan.

While it may be a surprising mashup, it is not entirely a stretch from the potato family. In collaboration with Eastside Distilling, Lay’s Vodka has crafted a careful blend of Portland Potato Vodka. The bottle is the perfect holiday surprise for both vodka and Lay’s potato chips lovers, colliding the best of party treats. Starting December 16, those interested will be able to purchase the bottle for $40 USD online at Eastside Distilling.

In other F&B news, Milk Bar has unveiled its first-ever ice cream cake.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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