Giuseppe Zanotti Launches Latest COBRAS Sneaker with Young Thug

Having been teased at this year’s Milan Fashion Week, Giuseppe Zanotti unveils its latest silhouette: the COBRAS. Recognized for embracing the snake emblem on artwork and across social channels, it was only right that acclaimed Atlanta rapper Young Thug introduces the sneaker on the latest campaign in line with its bold aesthetic.

With an upper constructed from luxe leather, the star of the show for the low-top sneaker is its scaled 3D cobra with crystal-set eyes wrapped around the midsole reappearing on the outsole. As well as an abstract heel and perforated toe box, Giuseppe Zanotti’s iconic signature features on the lace tag and tongue. “I have always loved the symbolism of the snake,” says Zanotti. “It is a powerful and dynamic motif I have explored in many collections, but never before on a sneaker.”

Finding space between luxury and contemporary design, the COBRAS sneaker arrives in four tonal colorways: pink, red, black and white. Speaking on Zanotti’s collection Thug explains, “He’s got the Italian style thing down but knows how to change it up and layer in the unexpected, the street. It’s fire.”

The COBRAS sneaker collection is now available to purchase at Giuseppe Zanotti boutiques, Giuseppe Zanotti’s online store and select retailers. Check out the campaign video above and for more information be sure to visit the brand’s website.