Marvel Reveals the Success of MCU Was at One Point Hinged on 'Thor'

Studio execs feared that the God of Thunder could have tanked the MCU.

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Before Thor was a big hit for the Marvel Cinematic Universe, the studio was actually concerned that it would tank.

CBR recently revealed that Marvel was initially concerned about how the God of Thunder would fair at the box office. Producer Stephen Broussard said, “Chris Hemsworth was on set in Thor costume, standing next to the other Avengers. But he was just being introduced in a movie that’s opening and we have no idea how he’s going to be received.”

Craig Kyle, whowasis a writer on the film, was quite optimistic recalling, “The trailers were received pretty well, but I think everyone was in ‘let’s wait and see’ mode. To go into a theater where you heard the first laughs in the right places? And the cheers you were hoping and praying for but were never sure if they would come? It was extraordinary.” Due to the audience reception that proved Thor to be a success, the characters of the film were able to make their way to The Avengers. Kenneth Branagh, director of Thor praises Chris Hemsworth stating, “Chris Hemsworth is a magnificent Thor, and Tom Hiddleston is a superb Loki. They will live forever in Marvel and movie history as indelible characters.”

Elsewhere in entertainment, Robert Downey Jr. and Matt Damon have joined the cast of Christopher Nolan’s Oppenheimer.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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