A$AP Ferg's Luxury Belt Brand Devoni Is Back

After a 15-year break, Ferg “wants people to cherish their belts like art pieces.”

Fashion
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15 years ago, A$AP Ferg was a newcomer on the rap scene, and while his music career catapulted to the height it’s at today, his luxury belt brand Devoni had to take a back seat — until now. Indeed, Ferg used to run a brand called Devoni, dedicated to creating the finest leather belts that are inspired by his father’s work in fashion and design, and later this week the label is set to relaunch online and exclusively in-store at Stavros KarelisMachine-A.

For Ferg, Devoni’s belts are not just belts. “We want people to cherish their belts like art pieces. These are works of art,” he says. With that in mind, each belt is made using the best techniques and materials such as 100% Italian leather — in the case of the “Red Monster” iteration — as well as vegan leather for the “Bettas” belt.

Hardware is made from gold or nickel, and each belt is hand-made in New York City. Lastly, a portion of the proceeds from all Devoni sales goes directly to charitable organizations in Ferg’s hometown of Harlem.

As mentioned, Devoni will launch on the brand’s site on November 12, and in-store at Machine-A on November 13.

In other news, Supreme x Tiffany & Co. is coming tomorrow.

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