Virgil Abloh and Mercedes-Maybach's "Project MAYBACH" Will Redefine Luxury Electric Travel

Abloh wants to enter “a new age of discovery,” and you’re invited to experience his next venture.

Automotive
11,709 Hypes 6 Comments

Multidisciplinary designer, Off-White™ founder, and Louis Vuitton artistic director Virgil Abloh is back co-designing cars, as Mercedes-Maybach has just announced that it has teamed up with Abloh on “Project MAYBACH.”

Following on from September 2020’s “Project Geländewagen” partnership, which saw Abloh turn the G-Class into a race car of sorts, the designer has teamed up with Mercedes-Benz Chief Design Officer Gorden Wagener once again to create an electric show car under the luxurious Mercedes-Maybach division.

Mercedes-Maybach produces some of the finest automobiles on the market, known for their unrivaled levels of luxury and prestige that equates to cars you often want to be driven in, not drive yourself. The upcoming collaborative show car is to be shown at Art Basel Miami Beach on December 1, 2021, and is said to be unlike anything previously seen from Mercedes-Benz.

Bettina Fetzer, Vice President of Communications and Marketing Mercedes-Benz AG, says: “A combination of the technical perfection of Mercedes-Benz, and the aspirational exclusivity of Maybach, Mercedes-Maybach offers a highly unique experience for our most discerning customers. We are excited to inspire both existing and new audiences to re-think what they thought they knew about this iconic brand, with our trusted partner, Virgil Abloh.”

Abloh adds, “The Maybach legacy celebrates exploration, pushing creativity to new places, living outside of the status quo. In this next phase, we’re embracing these ideals and bringing the Mercedes-Maybach heritage into the future, inviting the next generation to join in revering this icon. Together we’re entering a new age of discovery.”

Wagener concludes, saying, “With ‘Project MAYBACH’ we define the next level of luxury… After 100 years, we transform the brand into a luxury electric future. Together with Virgil, we are writing a new rule book for Mercedes-Maybach.”

Indeed, the future of Mercedes-Benz — let alone the Maybach division — is looking towards being all-electric. Just last month, the marque showcased its Concept EQS, a luxury SUV that aims to take environmentally-friendly travel into a new realm, one which is responsible and reflective of the needs of the planet. Abloh and Wagener’s show car will continue in the footsteps of the Concept EQS, pushing the boundaries of “function, style and collaborative creativity.” Stay tuned to HYPEBEAST for more information as news unfolds.

Elsewhere, Mercedes-Benz has just announced the launch of its premium “MANUFAKTUR” label program.

Read Full Article

What to Read Next

Report Reveals Tech Companies Are the World's Most Valuable Brands in 2021
Tech & Gadgets

Report Reveals Tech Companies Are the World's Most Valuable Brands in 2021

Amazon and Apple take the top two spots on the roster.

Paul McCartney Claims John Lennon Initiated The Beatles Breakup
Music

Paul McCartney Claims John Lennon Initiated The Beatles Breakup

“That was our Johnny coming in one day and saying ‘I’m leaving the group.’”

Louis Vuitton Reimagines Les Extraits Fragrance Collection With Architect Frank Gehry
Fashion

Louis Vuitton Reimagines Les Extraits Fragrance Collection With Architect Frank Gehry

Introducing five new perfumes and a custom fragrance trunk.

AndaSeat Launches NAVI Edition Premium Gaming Chair
Gaming

AndaSeat Launches NAVI Edition Premium Gaming Chair

Available in black or yellow.

Tekla Expands Linen Bedding Collection for Fall 2021
Design

Tekla Expands Linen Bedding Collection for Fall 2021

Introducing “Powder Blue” and “Black Pinstripe.”


Edison Chen Teases 'Squid Game' x Emotionally Unavailable Collaboration
Fashion

Edison Chen Teases 'Squid Game' x Emotionally Unavailable Collaboration

Taking to Instagram to make the announcement.

Drake's 'CLB' Projected to Return to No. 1, Don Toliver to Debut in Top 10
Music

Drake's 'CLB' Projected to Return to No. 1, Don Toliver to Debut in Top 10

‘CLB’ could log its fourth non-consecutive week atop the Billboard 200.

Mercedes-Benz Updates Its Military-Spec G-Wagen
Automotive

Mercedes-Benz Updates Its Military-Spec G-Wagen

Now with LED lighting, a solid front axle, and a 9-speed automatic transmission.

Take an Official Look at the Air Jordan 13 Low "Singles Day"
Footwear

Take an Official Look at the Air Jordan 13 Low "Singles Day"

Glow-in-the-dark pairs celebrating the world’s biggest online shopping event.

'Big Short's Michael Burry Calls Shiba Inu Token's 230% Surge "Pointless"
Tech & Gadgets

'Big Short's Michael Burry Calls Shiba Inu Token's 230% Surge "Pointless"

Burry has long warned investors of placing too much faith in cryptocurrencies.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.