Moose Knuckles Journeys Into David LaChapelle's World of Surrealism With New Campaign

Unveiling its FW21 collection with Emily Ratajkowski, Pete Davidson and Adwoa Aboah.

Fashion
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In a new campaign featuring Emily Ratajkowski, Pete Davidson and Adwoa Aboah as they trek through a frozen cityscape, Moose Knuckles has unveiled its new Fall/Winter 2021 collection. Shot by the legendary photographer David LaChapelle, the luxury outerwear brand returns with a collection that reinvents utilitarian fashion, focusing on pieces that are dynamic and have personality, similar to the label’s audience. 

Styled by Kyle Luu, the creatives model the statement pieces against LaChapelle’s classic phantasmagoric environments, including an eight foot ice wave and a life-sized ice motorcycle, working together to connect the extreme with the familiar. Using her innate style DNA, Luu assembled the winter outfits for the talent in the face of the cold Canadian climate. Donning the collection’s Comptoir Puffer and Tracadie Jacket, Ratajkowski displays the warmth and mobility the attire provides. Davidson rocks the Oar River Jacket and Naufrage Jacket while Aboah wears the Gataga Puffer and Afton Vest, both exhibiting the enhanced fabrication and designs from the new line. 

With the Canadian brand’s latest foray notable winter fashions, the intention was to avoid the “carabiner” aesthetic and supply its audience with a new wardrobe full of premium outerwear where weight and permeability are minimized. The campaign maintain’s Moose Knuckles signature Canadian humor with a touch of surrealism thanks to LaChapelle’s artistry.

For a peek of the FW21 collection, take a look at the gallery above or head over to Moose Knuckles’ official website or stores where it’s available now.  

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