Guiding the brand in new direction through a low-profile aesthetic, the newest addition to the SHOES 53045 family merges the brand’s signature full-length bubble air sole with a knitted sock upper, released in all white and black/red colorway. Continuing its eco-friendly initiative, the Sock’Air stays leather free and with each purchase the brand will plant one tree, with over 15,000 planted to date.
The Sock’Air is a reinterpretation of SHOES 53045 very first sneaker experiment back in 2016 designed to give the impression of walking in the street with socks. It is inspired by a mix of cultural references, namely the Tabi boot — a traditional Japanese sock for workers — and the all-whites worn by 70s tennis player Jimmy Connors.
Conveying the shared consensus of the importance of comfy-wear during the current pandemic, Tournaire says, “After spending months at home in pajamas, we all want to keep this sensation of home and comfort everywhere we are…Sock’Air is an answer to that — the possibility to walk around outside with the feeling of being at home.”
To celebrate its launch, SHOES 53045 has curated another drop-themed Spotify playlist titled “SOCKS APPEAL” featuring chilled tracks for daytime listening at home, in line with the drop’s comfort.
You can take an exclusive look at the animated campaign for the Sock’Air created by illustrator Olga Dovold above.
The SHOES 53045 Sock’Air retail for $320 and drop in both colorways on January 20 at 5PM JST/4PM CST/9AM CET/12AMPST on the SHOES 53045 webstore.
You can also take a look at Hajime Sorayama’s hyper-realistic take on Mizuno’s WAVE PROPHECY sneaker.