Coca-Cola Joins Pepsi in Benching Ads During Super Bowl LV

Concerned they might strike the wrong tone, both brands have opted to sit out.

By
Food & Beverage
66,952 Hypes 11 Comments

For many years, the Super Bowl served as a long-standing stage for the Coca-Cola and Pepsi rivalry. However, this year, both brands have announced that they will not be running any commercials on its namesake sodas due to this year’s social climate.

Pepsi opted out of running a full ad for its flagship drink during the event and has instead chosen to focus on its annual sponsored halftime show. Although, PepsiCo, Pepsi’s parent company, will be running in-game Mountain Dew commercials alongside various Frito-Lay snacks. Pepsi has reportedly replaced its ad slot with a new campaign leading up to its halftime show hosted by musical artist, The Weeknd.

Coca-Cola has confirmed it will not have a commercial during the Super Bowl LV, citing that the company wanted to “ensure we are investing in the right resources during these unprecedented times.” Last year, the brand spent $10 million USD on an ad slot during the Super Bowl LIV. The decision made by the beverage companies’ to pull their commercials from the Super Bowl ads to the narrative involving the advertising budget cuts brands have faced during the pandemic.

Other companies including M&M’s, Pringles, Toyota, and TurboTax are still slated to appear as in-game advertisements. But, brands have been cautioned about striking the right tone in the midst of the pandemic and high socio-political tensions throughout the country.

In case you missed it, check out Pepsi’s ad for The Weeknd’s Super Bowl LV Halftime Performance.

Read Full Article

What to Read Next

Apple is Reportedly Redesigning the iMac
Tech

Apple is Reportedly Redesigning the iMac

There’ll also be a new monitor and two Mac Pro options.

An 'NBA Jam' Documentary Is in the Works
Sports

An 'NBA Jam' Documentary Is in the Works

Focusing on the history and success of the revered game.

Aries Celebrates '90s Rave Culture and Californian Surfing for First SS21 Drop
Fashion

Aries Celebrates '90s Rave Culture and Californian Surfing for First SS21 Drop

Featuring new graphics and items alongside the brand’s signature motifs.


Nike Unveils Air Force 1 and Air Max 90 "St. Patrick’s Day" Colorways
Footwear

Nike Unveils Air Force 1 and Air Max 90 "St. Patrick’s Day" Colorways

Detailed with subtle four-leaf-clover patterns.

Canon Has Created a Website That Let's You "Take Pictures" From Space
Tech

Canon Has Created a Website That Let's You "Take Pictures" From Space

With the help of its CE-SAT-1 satellite and astronaut Marsha Ivins.

Sugarhill SS21 Channels the Spirit of Vintage Rockabilly and Hippie Culture
Fashion

Sugarhill SS21 Channels the Spirit of Vintage Rockabilly and Hippie Culture

Emphasizing bootcut jeans, frayed biker jackets and overalls.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.