Telfar Launches Durag Line Centered Around Luxury, Accessibility and Ubiquity

After establishing its “Bag Security Program,” Telfar has returned to launch a new line of signature durags. Speaking to Interview, Telfar Clemens stated, “This durag is meant to be a kind of luxury, and our goal, as always, is even more accessibility and ubiquity…We want to be in every braiding spot, barbershop, and bodega in America.”

Available in bandana and monogram patterns in multiple color variants, the brand’s newly developed durag features an extra-long body and ties for versatile styling options. Emblazoned with double-sided logo all-over prints, a flat center seam, hemmed edges and woven logo complete the design of the elevated staple. Each durag comes packaged in a special box marked with silver foil Telfar branding.

Priced at $90 USD each, the durag line is available now on Teflar’s webiste.

 

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TO HOLD YOU DOWN: the TELFAR DU-RAG— the U-Rag—the Do-U-Rag. DROPPING 09.09.2020 12:00PM EST 📷 @johncedmonds

A post shared by @ telfarglobal on Sep 7, 2020 at 7:01am PDT

 

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TODAY 12:00PM EST🩸TO HOLD YOU DOWN: the TELFAR DU-RAG— the U-Rag—the Do-U-Rag. 📷 @johncedmonds

A post shared by @ telfarglobal on Sep 9, 2020 at 5:03am PDT

 

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LIVE NOW 💥 the TELFAR DU-RAG— the U-Rag—the Do-U-Rag. 📷 @johncedmonds

A post shared by @ telfarglobal on Sep 9, 2020 at 9:09am PDT

For more contemporary fashion, Kim Jones was recently named Artistic Director of Fendi Women’s.