With this year’s London Marathon just weeks away, official sponsors New Balance have unveiled two exclusive marathon-inspired 1500 sneakers, one available to purchase, the other needs to be worked for.
Following the postponement of the 40th London Marathon earlier this year as a result of the COVID-19, the 2020 event will feature three elite races on an altered course around the capital.
Designed in conjunction with London-based run club Run The Boroughs, each limited-edition 1500 sneaker has been crafted using a premium pigskin and mesh upper, both also boasting the brand’s ENCAP midsole.
Paying homage to the inaugural 1981 London Marathon, each sneaker features an embroidered ‘2:11:48’ on the side, the marathon time set by both Dick Beardsley and Inge Simonsen that year.
Arriving in a white, grey and “Ruby” red colorway, this colorway will be available from October 3, while the second all-black iteration needs to be earnt. Unavailable to purchase anywhere in the world, only those participating in the 1500 Pub Dash Challenge will be in with a chance of winning them, by running 2.62 miles and incorporating a local pub en route.
40 winners will then be selected at random and sent the all-black 1500s along with an exclusive post-race package. You can find out more about the 1500 Pub Dash Challenge here and purchase the “Ruby” colorway via the New Balance webstore from October 3.
In other footwear news, HOKA ONE ONE’s Clifton Edge sneaker has been given an “Anthracite” makeover.
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For the Virgin Money London Marathon 40th Race, @newbalance asked us to head up a challenge to win a pair of these Ultra Limited not-for-sale 1500s and a special pack of exclusive items. To get involved, hit the link in our bio and sign up for the raffle. Get stretching! #1500pubdash