IKEA Japan Introduces Plant-Based Katsu Curry

Along with plant-based Cabbage Rolls, Chocolate Mousse, Kebab Wrap and more.

By
Food & Beverage
3,782 Hypes 1 Comments

Joining companies like Starbucks in a push towards sustainability, IKEA recently launched a new plant-based katsu curry option in Japan. Katsu Curry, which commonly describes “curry rice with fried pork cutlet” has long served as one of Japan’s most popular culinary exports beloved around the world.

Looking to address climate change with new menu options, IKEA Japan introduced the “Born from the Fields Plant Katsu Curry” (¥499 JPY, approximately $4.70 USD). The alternative option features a fried soybean-based cutlet layered on top of a bed of rice blanketed by rich curry. Promising that its Katsu Curry will acceptable for general meat-eaters, IKEA Japan urges its customers to “please try it once.”

Continuing the sustainability focus IKEA Japan also rolled out a series of accompanying plant-based items which include Cabbage Rolls, Kebab Salad, Kebab Wrap, Veggie Wrap, Veggie Cheese Dog and Chocolate Mousse.

The Born from the Fields Plant Katsu Curry and accompanying plant-based menu options are available now at IKEA Japan locations.

For more food and beverage news, Canada is finally receiving Popeyes’ viral Chicken Sandwich.

Read Full Article

What to Read Next

Pau Gasol Names Newborn After Kobe Bryant's Daughter
Sports

Pau Gasol Names Newborn After Kobe Bryant's Daughter

Vanessa Bryant is the godmother.

Stüssy and Bicycle Playing Cards Put a Spin on the Traditional 52-Card Deck
Design

Stüssy and Bicycle Playing Cards Put a Spin on the Traditional 52-Card Deck

The streetwear imprint’s take on the French-suited, English pattern set.

Snow Peak Lives up To Its Name With First Snow Activewear Capsule
Fashion

Snow Peak Lives up To Its Name With First Snow Activewear Capsule

The Mountain of Moods collaboration is putting us in the winter spirit already.


Unimatic and Mihara Yasuhiro Have Created the Ultimate Minimalist Watch
Watches

Unimatic and Mihara Yasuhiro Have Created the Ultimate Minimalist Watch

Because minimalists need to tell time, too.

The Clubs May Be Closed, but Nicki Minaj and Major Lazer Are Giving You Dance Music Anyway
Music

The Clubs May Be Closed, but Nicki Minaj and Major Lazer Are Giving You Dance Music Anyway

On a new track with Mr Eazi and K4mo.

New Balance's Latest Collaboration Is the Secret To Beauty & Youth
Footwear

New Balance's Latest Collaboration Is the Secret To Beauty & Youth

Not really. But it does offer a great beige sneaker.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.