Rolex Daytona John Player Special Sells For Record $1.5 Million USD

Named after the 70s-era Lotus Formula 1 livery.

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A very rare Rolex Cosmograph Paul Newman ref. 6264 “John Player Special” watch has just sold for a staggering $1,545,723 USD over at Sotheby’s. Originally estimated to go for $400,000 – $800,000 USD, the 1969 18K yellow gold watch broke the record for the most expensive watch sold at a U.K. auction and Sotheby’s record for price sold at an online auction.

The watch gets its name from its gold case and bracelet construction that’s matched with a black dial. This is the same color combination found on the ’70s-era Lotus Formula 1 John Player Special livery. While there are stainless steel versions of this watch floating around, Sotheby’s estimates that there are only 10 of the gold versions in existence, and only a few of those carry the PN dial.

To check out more angles of this rare watch, head over to Sotheby’s listing page.

In other watch news, Bob’s Watches “FRESH FINDS” auction sees ’60s-era vintage watches.

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