Delivering a much more intimate format than the manga-inspired Spring/Summer 2020 imagery, Billionaire Boys Club skate-centric sub-label ICE CREAM‘s Fall 2020 lookbook showcases the new goods with straightforward tact. Signature graphic embellishment is realized atop familiar layering pieces, making for an accessibly familiar seasonal range.
Classic all-over patterns, including ICE CREAM’s patchwork bandana and “Money Rolls” prints, return in top form for Fall 2020, accompanied by patchwork flannels and jeans that encourage visually-stimulating styling. Understated pieces are interrupted with statement imagery, like chenille ICE CREAM branding gracing the rear of satin varsity jackets and logo-laden sweatpants, to better complement the statement shirts and trousers — the latter often cut loose to make for comfortable skating. Plenty of equally bold headwear reinforces the collection’s eye-catching ethos.
The Fall 2020 collection hits ICE CREAM’s web store and phyisical outposts September 1.