Big Sean Teases Upcoming 'Detroit 2' Project With New "Don Life" Visual

His new album is set to release September 4.

By
Music
5,920 Hypes 4 Comments

Big Sean announced his next full-length album Detroit 2 back in March, signaling that the follow-up to his 2012 mixtape would be arriving via GOOD Music and Def Jam Recordings by year’s end. The nearly three-minute trailer featured a snippet for the song “Don Life,” and today he’s returned with a new music video for the song (but not the song in its entirety) as Lil Wayne‘s guest verse is left off at the end.

Sean tapped Detroit filmmaker Jerry Production (one of hip-hop’s busiest directors on YouTube and an integral part in helping put that city’s talent on the map) and there’s even a surprise appearance from fellow Detroit artist Sada Baby during the grainy black and white cut. Hit-Boy and Young Thug are also confirmed contributors on the upcoming album, while there were some Kanye West vocal loops in the previous trailer as well. Earlier this week, Big Sean dropped “Deep Reverence”, a collaboration with the late Nipsey Hussle.

“8 years ago I did this wit the 1st Detroit mixtape where I previewed a few song wit short visuals, so it’s only right we run it back,” Big Sean wrote on Twitter while premiering the song. He also dropped a few more details during his album trailer. “I’ve been going back listening to music that impacted me growing up, you know, songs I hear on the radio every day but I didn’t even realize was only popping in Detroit. It feels like a whole new energy in the city, you know? It’s inspiring to watch — to the point it inspired me to go harder than ever. It’s like the phoenix rising out the ashes.”

Watch Big Sean’s latest music video/ project introduction above and stay tuned Detroit 2, set to release September 4. In other music news, Detroit producer Black Noi$e joined HYPEBEAST for a new interview centered around his experimental project Oblivion.

Read Full Article

What to Read Next

Run The Jewels' New "Out of Sight" Music Video Transforms Into an Art Museum Heist
Music

Run The Jewels' New "Out of Sight" Music Video Transforms Into an Art Museum Heist

Featuring additional vocals from 2 Chainz.

MOUSSY x ASICS GEL-Kayano 5 OG Is an Exercise in Simplicity
Footwear

MOUSSY x ASICS GEL-Kayano 5 OG Is an Exercise in Simplicity

The Japanese women’s casual brand proves that sometimes less is more with its understated collaboration.

Virtual Reality Militaria Informs Wisdom's High Tech FW20 Collection
Fashion

Virtual Reality Militaria Informs Wisdom's High Tech FW20 Collection

Countless cargo pockets and plenty of functional fabrics.


Champion Introduce Patented Hoodies for Gamers
Gaming

Champion Introduce Patented Hoodies for Gamers

Featuring replaceable Velcro patches and oversized hoods for headsets.

KAWS to Release New 'WHAT PARTY' CHUM Figures
Arts

KAWS to Release New 'WHAT PARTY' CHUM Figures

Bringing back the beloved Michelin Man-inspired character.

Gap Suffers Loss in Q2 2020 But Prepares for Late Year Resurgence
Fashion 

Gap Suffers Loss in Q2 2020 But Prepares for Late Year Resurgence

Digital growth exploded over the summer.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.