SNIPES Opens New Concept Store in Brooklyn

With an appearance from musician Juanialys.

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This week, Germany-based sneaker and streetwear retailer SNIPES opened its new 2.0 concept in Brooklyn, New York. Located across from the Barclays Center, the store takes on the brand’s elevated retail experience, serving as both a shopping location and neighborhood hub.

Keeping in step with its core offering, SNIPES’ Brooklyn location will sell brands including adidas, Converse, Ethika, Jordan, Nike, New Balance and Puma, to name a few. It will also be completely paperless, making for a frictionless shopping experience. The space offers free WiFi and charging stations, rounding out the next gen retail setting. To celebrate the opening, SNIPES invited Brooklyn musician Juanialys to give a tour of the location. The retailer is also hosting a series of giveaways, including one from its chief creative officer, DJ Khaled, who is offering one lucky winner a pair of his Air Jordan 3 “Father of Asahd” sneakers.

 

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The new flagship store is located at 161 Flatbush Ave., Brooklyn, NY. Safety measures have been put in place, such as a 50% occupancy limit and all patrons being required to wear a mask and keep a distance of six-feet apart from one another. For more information, head to SNIPES’ website.

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Courtney Kenefick
Courtney Kenefick Senior Creative Director

Courtney Kenefick is Hypebeast's Senior Creative Director and a writer based in Brooklyn, NY. A graduate of F.I.T., she cut her teeth as a fashion journalist before joining Hypebeast over seven years ago, where she leads the North American creative and branded content studio. As a writer, she enjoys covering fashion, fitness, running, and culture, with a particular passion for the intersection of sport and style. Her work is driven by a love of conversation and human connection, bringing a distinct and personal lens to everything she covers.

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