MR PORTER's "Gone Surfin'" In 171-Piece Multi-Brand Collaboration

Working alongside Noon Goons, The Elder Statesman, Saturdays NYC, and more.

By
Fashion
2,904 Hypes 0 Comments

Luxury menswear destination MR PORTER has revealed its 171-piece multi-brand collaboration titled “Gone Surfin’,” a series of exclusive capsules that nod to the tradition of surf culture all around the world.

15 brands have been enlisted by MR PORTER for the collaboration. Those include: ahnah, Birdwell, Faherty, Go Barefoot, James Perse, Miansai, Mollusk, Noon Goons, Outerknown, Peyote Bird, Pilgrim Surf + Supply, Reyn Spooner, Saturdays NYC, Sonic
Editions, and The Elder Statesman.

The capsules cover all kinds of garments to satisfy any surfer. For example, Saturdays NYC brings cozy hooded sweaters and seaside-appropriate board shorts, while The Elder Statesman has you sorted for sartorially-conscious shirts. There’s also a range of sunglasses from ahnah, and comfy trousers from the likes of James Perse.

Speaking about the capsule, MR PORTER’s buying director, Sam Kershaw, said, “there are few reoccurring style inspirations that capture our imaginations quite like the surfer and the surf lifestyle…if you look back to [the] 1960s and 1970s, the surfer lifestyle was considered counter-culture.”

“Each of these brands have surfing in their DNA. From heritage brands such as Birdwell and Reyn Spooner, who have been manufacturing wares since the 1960s, to newer players including Outerknown and Pilgrim Surf + Supply, each partner has contributed to the evolution of surfer style.”

Joining the multi-brand collaboration is a curated selection of natural skincare products from Salt & Stone, as well as Laird Hamilton’s book, Fuel Up. Check out a snippet from the MR PORTER “Gone Surfin’” collection in the gallery above, and shop everything on MR PORTER’s website from July 6. Pricing will range from $5 USD to $1,045 USD.

The fashion industry’s fixation with surf culture shows no sign of slowing down: Dior recently unveiled a surfboard in collaboration with Shawn Stussy.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

Golf Meets Football in Manchester United-Inspired adidas Sneaker
Footwear

Golf Meets Football in Manchester United-Inspired adidas Sneaker

The adicross Retro sees the pitch meet the course.

Madlib Hops on Mr. Muthafuckin' eXquire's "Black Mirror"
Music

Madlib Hops on Mr. Muthafuckin' eXquire's "Black Mirror"

Honoring eXquire’s late uncle.

50 Cent Ask Fans to Vote on Covers for Pop Smoke's Posthumous Album
Music

50 Cent Ask Fans to Vote on Covers for Pop Smoke's Posthumous Album

After sharing his dislike for the now-scrapped artwork.


ASICS Link Up With Expert Horror For ‘90s-Inspired T-Shirt Capsule
Fashion

ASICS Link Up With Expert Horror For ‘90s-Inspired T-Shirt Capsule

Bringing ‘90s nostalgia up-to-date through a new contemporary lens.

'Beavis and Butt-Head' TV Reboot to Premiere on Comedy Central
Entertainment

'Beavis and Butt-Head' TV Reboot to Premiere on Comedy Central

The great Cornholio returns.

ROKIT Reimagines AKILA's Lo-Fi A 2003 Silhouette
Fashion

ROKIT Reimagines AKILA's Lo-Fi A 2003 Silhouette

Bold summer shades.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.