Meguru Yamaguchi Designs New Oakley Kokoro Collection

Alongside a $200,000 USD donation to support the COVID-19 Solidarity Response Fund.

By
Fashion
3,739 Hypes 1 Comments

Meguru Yamaguchi was enlisted by Oakley to design a new eyewear collection. Inspired by the celebrated Brooklyn-based artist’s gestural and abstract forms, the Kokoro capsule — “Kokoro” is a Japanese word meaning “heart, mind, and spirit” — features a range of silhouettes including the Flak 2.0 XL, Radar EV Path, Radarlock Asia Fit, Flak 2.0 Asia Fit, Sutro, Frogskins, Frogskins Asia Fit, EVZero™Blades, Flight Jacket, Jawbreaker and Airbrake MX goggles. All pieces are equipped with Oakley’s premier Prizm Lens Technology that enhances color and contrast so wearers can see more detail.

Yamaguchi worked alongside Oakley designers, engineers and athletes to develop each piece in the collection. It’s also important to note that each item in the range is entirely unique, with each piece undergoing a specialized spin technique using a custom-made machine made to mimic Meguru’s signature brushstrokes. “I was very excited when Oakley reached out to collaborate, as I’ve been a fan of the brand since my high school days,” said Meguru in a statement. “When I connected with the athletes as part of the discovery phase, I was moved by their united passion for sport. Designing a collection that was emblematic of this shared passion was core to my process and I’m thrilled with the results.”

To commemorate the launch of the collection, Oakley will donate $200,000 USD to support the COVID-19 Solidarity Response Fund for the World Health Organization (WHO). Head to Oakley’s website to purchase all pieces from the collection.

In case you missed it, Meguru Yamaguchi recently launched a new exhibition called “HIGHER SELF” now on view at Seibu Shibuya in Tokyo, Japan.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

clothsurgeon Reconstructs The Nike Space Hippie Sneaker Bag
Fashion

clothsurgeon Reconstructs The Nike Space Hippie Sneaker Bag

The latest instalment of its “RECONSTRUCTION PROJECT”.

Fiorucci Looks to Formula 1 and an Italian Roadtrip for Pre-Spring 2021
Fashion

Fiorucci Looks to Formula 1 and an Italian Roadtrip for Pre-Spring 2021

Including Daniel W. Fletcher’s second menswear collection for the label.

Gucci Mx Line Explores Gender Fluidity Within Fashion
Fashion

Gucci Mx Line Explores Gender Fluidity Within Fashion

A new non-binary selection of clothing for all.


Virgil Abloh and DGK Craft Limited-to-100 Camouflaged Skateboards
Arts

Virgil Abloh and DGK Craft Limited-to-100 Camouflaged Skateboards

All proceeds will be donated to Saved by Skateboarding.

Burberry Showcases Staff and Community in SS21 Pre-Collection Campaign
Fashion

Burberry Showcases Staff and Community in SS21 Pre-Collection Campaign

Featuring a range of archive pieces with modern updates.

TOGA Details Suicoke's MURA and DEPA Sandals With Fine Metallic Embellishments
Footwear

TOGA Details Suicoke's MURA and DEPA Sandals With Fine Metallic Embellishments

Intricate engravings accent the summertime silhouettes.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.