Gucci Mx Line Explores Gender Fluidity Within Fashion

A new non-binary selection of clothing for all.

By
Fashion
4,401 Hypes 4 Comments

Gucci has introduced its first-ever non-binary, gender-fluid division called Gucci Mx. Starting with Fall/Winter 2020 and the re-release of its Jackie 1961 bag, Gucci Mx designed by Alessandro Michele will present pieces every season that do not conform to one specific gender.

In honor of the gender-neutral nature of this line, Gucci has enlisted Angelo Pennetta to photograph gender-neutral models wearing the aforementioned bag. The Jackie 1961 is an iconic Gucci classic and was a huge success for the luxury Italian label back in the ’60s and ’70s, taking its name from Jackie Kennedy as it was one of her favorite designs.

The campaign also showcases models wearing a wide range of new-season garments, such as a standout pair of sparkling metallic green flared trousers, and an equally ’70s-esque doilie-lace blouse.

Take a look at the Gucci Mx campaign in the gallery above, and explore the entire hand-picked selection of gender-fluid pieces on Gucci’s website now.

In case you missed it, here is what the industry’s buyers thought about digital fashion weeks.

Read Full Article
Source
I-D
Creative Director
Alessandro Michele
Art Direction
Christopher Simmonds
Photographer
Angelo Pennetta
Make-Up
Thomas De Kluyver
Hair Stylist
Cyndia Harvey
Location
Belgravia Street, London

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

100 Users Online

What to Read Next

Virgil Abloh and DGK Craft Limited-to-100 Camouflaged Skateboards
Arts

Virgil Abloh and DGK Craft Limited-to-100 Camouflaged Skateboards

All proceeds will be donated to Saved by Skateboarding.

Burberry Showcases Staff and Community in SS21 Pre-Collection Campaign
Fashion

Burberry Showcases Staff and Community in SS21 Pre-Collection Campaign

Featuring a range of archive pieces with modern updates.

TOGA Details Suicoke's MURA and DEPA Sandals With Fine Metallic Embellishments
Footwear

TOGA Details Suicoke's MURA and DEPA Sandals With Fine Metallic Embellishments

Intricate engravings accent the summertime silhouettes.


Tesla Publishes Q2 2020 Report and Announces New Austin, Texas Factory
Automotive 

Tesla Publishes Q2 2020 Report and Announces New Austin, Texas Factory

The automaker is in its fourth straight quarter of profitability.

HUF Emphasizes Current State Of Life-On-Repeat In Latest FW20 Lookbook
Fashion

HUF Emphasizes Current State Of Life-On-Repeat In Latest FW20 Lookbook

Heritage-driven apparel with a dose of newfound inspiration for outdoor exploration.

Snoop Dogg and DMX Battle With Classics on VERZUZ (UPDATE)
Music

Snoop Dogg and DMX Battle With Classics on VERZUZ (UPDATE)

X versus Uncle Snoop, who you got?

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.