Gucci has introduced its first-ever non-binary, gender-fluid division called Gucci Mx. Starting with Fall/Winter 2020 and the re-release of its Jackie 1961 bag, Gucci Mx designed by Alessandro Michele will present pieces every season that do not conform to one specific gender.
In honor of the gender-neutral nature of this line, Gucci has enlisted Angelo Pennetta to photograph gender-neutral models wearing the aforementioned bag. The Jackie 1961 is an iconic Gucci classic and was a huge success for the luxury Italian label back in the ’60s and ’70s, taking its name from Jackie Kennedy as it was one of her favorite designs.
The campaign also showcases models wearing a wide range of new-season garments, such as a standout pair of sparkling metallic green flared trousers, and an equally ’70s-esque doilie-lace blouse.
Take a look at the Gucci Mx campaign in the gallery above, and explore the entire hand-picked selection of gender-fluid pieces on Gucci’s website now.
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