Although it is unclear what the phrase will be used for, the paperwork does detail that the trademark is regulated to clothing and shoes. If the filing in approved, Kanye will be able to produce more than 100 different styles of apparel with the phrase. It is important to note that the trademarking was filed on the same day the Gap YEEZY 10-year partnership was announced, the same day “#WESTDAYEVER” was first used.
Stay tuned for more details as the story develops.
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