In a bid towards helping the environment, Burger King is now looking to change up the diets of its cows to limit methane emissions from their farts. According to the fast-food chain, the new sustainability plan will introduce a low-carb diet that adds 100 grams of lemongrass to reduce emissions from cows by 33 percent per day by helping with digestion process.
Burger King’s new feed formula is “open source and fairly simple to implement,” and was developed in close collaboration with professors from the Autonomous University at the State of Mexico and the University of California, Davis. “If the whole industry, from farmers, meat suppliers, and other brands join us, we can increase scale and collectively help reduce methane emissions that affect climate change,” said Fernando Machado, global chief marketing officer for Burger King’s parent company, Restaurant Brands International (QSR).
Methane is recognized as a key contributor to climate change as the gas traps the sun’s heat. The Environmental Protection Agency also notes that around 50 to 65 percent of all methane emissions come from human activities, including factory farming.
Beginning this week, Burger King locations in Austin, Los Angeles, Miami, New York and Portland will start selling Whoppers that use the lemongrass-fed beef.
Catch Burger King’s video featuring viral yodeling sensation and rising country superstar Mason Ramsey about methane emissions from cows below.
cow farts & burps are no laughing matter. they release methane, contributing to climate change. that’s why we’re working to change our cows’ diet by adding lemongrass to reduce their emissions by approximately 33%. learn about our ongoing study: https://t.co/kPCXpjfbGL #CowsMenu pic.twitter.com/DnmF8gVVL0
— Burger King (@BurgerKing) July 14, 2020
For more food and beverage, Popeyes is now testing a BBQ Bacon Cheddar Chicken Sandwich.