After making headlines with early 2020 teasers, Hiroshi Fujiwara‘s 7
Bolstered by fragment design branding and plenty of graphic accents, the latest joint effort between Fujiwara and the Italian luxury label includes a host of trail-ready gear and text, including “FRAGMENT LOVES MOUNTAIN” verbiage because “Moncler is all about the mountain,” the brand said in a press release. Parkas, puffer jackets, cargo-pocketed jackets and denim jeans are splashed with paint, co-branded imagery and plenty of stylized logos, yielding a visual language unique to the Japanese creative’s oeuvre.
The craftsmanship is all Moncler, however, with matte-finished or shiny laqué nylon shells serving as a base for the unmissable prints, extending to sophisticated herringbone wool and flannel textiles. Kool & The Gang’s Spirit of the Boogie cover art is embroidered on timeless bomber jackets and like-minded timeless creased chino pants are elevated with a woven pattern that evokes a three-dimensional cube. Mohair sweaters and both colorways of the Chuck 70 sport matching cube patterns, while clutch bags, totes and backpacks boast graphic detailing that complements the text-driven visual statements.
Look for the 7 Moncler Genius goods to hit Moncler’s website, physical stores and stockists later this year.
Meanwhile, Moncler is currently developing a new line of fragrances for launch in 2022.