Moncler Announces Plans to Launch Fragrance Line
Expected to launch early 2022.
Moncler has announced plans to launch its own line of fragrances, with its first scents expected in early 2022.
As the luxury goods sector attempts to ride out the impact of the COVID-19 pandemic, this move is an attempt to help the Italian label through the crisis, as well as diversifying the brand.
This announcement follows another recent project with MATE – a Danish electric bike manufacturer – to design and release a limited edition run of co-branded eBikes.
For its foray into the world of fragrances, Moncler has teamed up with France’s Interparfums and agreed a license that will run until 2026, with an option for it to be extended by a further five years if desired.
Find out more about Moncler and its latest releases via the brand web store.
In other news, Moncler donated €10M to hospitals across Italy to help tackle COVID-19.
