After generating over $500,000 USD with its Dev Hynes collaboration, Brain Dead is now calling upon its past collaborators to join in its push for positive change.
Taking to Instagram, the Los Angeles-based label posted a collage of its past team-ups with The North Face, Converse, Reebok and Carhartt WIP asking them to support the LBTQ and anti-racism causes at hand. Looking for new ways to assist the movements, Brain Dead is suggesting to match their donation or work on a project with or without them to raise money or awareness.
At the end of the caption, the brand notes, “just to clarify this isn’t a ‘call out’ or a way to make them look bad. It’s just to ignite unity to do good!”
Check out Brain Dead’s call to action below.