Fear of God Taps Off-White™, Union LA, Awake NY and More For Charitable T-Shirts
With all proceeds going directly to the Gianna Floyd Fund.
Jerry Lorenzo‘s Fear of God has tapped more than a half-dozen other brands to create collaborative T-shirts that raise money for the Gianna Floyd Memorial Fund. To achieve this goal, the T-shirt brings FOG together with Off-White™, NOAH, Awake NY, Union LA, Just Don, Denim Tears, Pyer Moss and Melody Ehsani in a show of solidarity.
Although the black and white cotton tees designs are simple, their message is undeniably powerful. The chest features a metallic silver or black “GF” hit in capital letters on the front that nods to both George and Gianna Floyd. Meanwhile, the back offers a roll call of participating brand logos in white or black under an exposed FOG tag. These stacked stylings are reminiscent of past multi-brand charitable designs, like the Beastie Boys-inspired “STUYVESANT LEADER” tee Virgil Abloh crafted for 2018’s Social Studies New York event or Union LA and Spike Lee‘s “God Protect Robert Mueller” tee.
See both the tees themselves and Lorenzo’s winding, heartfelt message around them above, and expect a release through the Fear of God Instagram on June 5. The retail price is set at $100 USD, and all proceeds go to the Gianna Floyd Memorial Fund, which was created to support George Floyd’s 6-year-old daughter after her father’s murder at the hands of the Minneapolis Police Department. If you’re interested in donating to the fund directly instead, you can do that here.
