Supreme Finally Secures Chinese Trademark

Counterfeit company Supreme Italia’s Shanghai store has since shuttered.

Fashion
35,111 Hypes 0 Comments

Supreme‘s hard-fought trademark battle in China has finally paid off. As WWD reported the New York-based brand has secured a Chinese trademark, safeguarding its iconic branding against imitators.

The most famous of these counterfeit brands, Supreme Italia, has tussled with the real Supreme across Europe before Supreme claimed continental dominance. The imitator then opened a store in Shanghai, aiming to plant its flag in China before Supreme could obtain legal coverage there.

However, the Chinese Trademark Office officially granted representatives of the authentic Supreme precedence on January 21, ensuring that only authentic Supreme-branded shoes, clothes and accessories may be sold in China. This could potentially open the door for a Supreme flagship in China, though the secretive company is extremely selective when choosing new store locations, despite widespread trademark registration.

For instance, though it retains 251 registrations in 106 jurisdictions — including America, China, Hong Kong, Italy, Spain, Australia, Russia and the United Arab Emirates — Supreme only operates a dozen stores located exclusively in America, Britain, France and Japan.

Supreme’s global stores are currently temporarily closed in light of the coronavirus pandemic, while Supreme Italia’s Shanghai flagship is permanently closed as seen above.

Elsewhere, more positive news for Supreme: its Takashi Murakami Box Logo T-shirts recently brought in seven figures for charity.

Read Full Article

What to Read Next

Supreme Fall 2023 Tees
Fashion

Supreme Fall 2023 Tees

Featuring nine new graphic T-shirt styles.

Supreme’s South Korea Store Is Speculated To Open in August
Fashion

Supreme’s South Korea Store Is Speculated To Open in August

Likely to be located on Apgujeong Rodeo Street, a popular shopping district in Gangnam.

Supreme Reveals Summer 2023 Sunglasses Collection
Fashion

Supreme Reveals Summer 2023 Sunglasses Collection

Made in Italy, the range includes five anti-reflective styles.


Tremaine Emory Exits Supreme and Chrome Hearts Sues Shein for Trademark Infringement in This Week’s Top Fashion News
Fashion

Tremaine Emory Exits Supreme and Chrome Hearts Sues Shein for Trademark Infringement in This Week’s Top Fashion News

Stay up to date on the latest industry headlines.

Kanye Excavates adidas YEEZY BOOST 350 V2 "Sulfur" For May Release
Footwear

Kanye Excavates adidas YEEZY BOOST 350 V2 "Sulfur" For May Release

A US-exclusive colorway.

Nicolas Party to Display Dreamy Watercolor Landscapes in Online Exhibition
Art

Nicolas Party to Display Dreamy Watercolor Landscapes in Online Exhibition

Looking upward to the canopy of treetops.

Elon Musk Lists Homes for Sale in Name of "Freedom"
Tech

Elon Musk Lists Homes for Sale in Name of "Freedom"

The billionaire tweeted that he “will own no house.”

Victoria Beckham and Reebok Release New Dual Court Mid II
Footwear

Victoria Beckham and Reebok Release New Dual Court Mid II

Inspired by old-school ’80s and ’90s basketball style.

Netflix's New Workplace Comedy 'Space Force' Finds Steve Carell on a Moon Mission
Entertainment

Netflix's New Workplace Comedy 'Space Force' Finds Steve Carell on a Moon Mission

From the creators of ‘The Office,’ the series co-stars John Malkovich, Diana Silvers, Lisa Kudrow, Ben Schwartz and more.


JR Creates Largest-Ever Yearbook for High School Class of 2020
Art

JR Creates Largest-Ever Yearbook for High School Class of 2020

As part of LeBron James’ Graduate Together program.

Art for Your Home: Julien Boudet Print, Brain Dead Coffee Table and More
Art 

Art for Your Home: Julien Boudet Print, Brain Dead Coffee Table and More

Including a DIY leather coin bank by Hender Scheme.

How Birkenstocks Became the Perfect Shoe of the Moment
Footwear 

How Birkenstocks Became the Perfect Shoe of the Moment

250 years of comfort and functionality have kept the German brand as relevant as ever.

The Art of Shaving Reflects on the Craft Behind the Barber Chair for New Campaign
Fashion 

The Art of Shaving Reflects on the Craft Behind the Barber Chair for New Campaign

Presented by The Art of Shaving
Coinciding with the launch of a Virtual Barbershop.

adidas Originals Expands "Pride Pack" With Rainbow-Equipped NMD_R1 and Adilette
Footwear

adidas Originals Expands "Pride Pack" With Rainbow-Equipped NMD_R1 and Adilette

“Love Unites.”

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.