The Art of Shaving Reflects on the Craft Behind the Barber Chair for New Campaign
Coinciding with the launch of a Virtual Barbershop.
The Art of Shaving, a brand for men’s luxury and high-end shaving and skincare products, has released a new campaign to highlight the craftsmanship of barbers and their ability to merge self-care with self-enhancement. The barber chair is a tried-and-true space for men to reflect not only on their appearance but also on the inner aspirations they want to project. Inspired by the unique relationship between a man and his barber, the video asks men, “What do you see when you look in the mirror?” while Master Barber Goose uses a Straight Razor and other classic tools on their facial hair. In this day and age, when your barber is “part groomer, part trusted friend and part therapist,” it’s hard to feel your best without your regular visits, but The Art of Shaving products help you re-create that experience at home.
For the new campaign, The Art of Shaving pays homage to the community that barbershops foster, while also finding ways to recreate such spaces within the contemporary climate. The barbershop is where a man’s personal style meets his grooming routine and Falguni Desai, the CEO of The Art of Shaving, views it as “a place of social interaction and a place where men learn from each other, give each other advice and help each other in various ways – beyond grooming.” As a response to the stay-at-home measures from COVID-19, The Art of Shaving has launched a Virtual Barbershop on Instagram where Master Barbers give tips on facial grooming and at-home haircuts. “The space was curated by our Master Barbers from across the country and we also partnered with some influential celebrity barbers,” explains Desai. “We wanted to offer our barbers and community a place to tell their stories during these uncertain times, just like people would in a physical barbershop.”
What’s more, a luxury at-home shave can be achieved with the brand’s 4 Elements of the Perfect Shave: the Pre-Shave Oil, Shaving Cream, Razor and After-Shave Balm. For men who express themselves with facial hair, The Art of Shaving offers products like Beard Wash, Beard Conditioner, Beard Oil and Stubble Balm, plus an online Beard Academy to help get the look you desire. “No matter what look you’re seeking, we, at The Art of Shaving, believe that grooming is the foundation of your personal style,” says Desai. “When a man looks and feels good, the energy that he puts out into the world is limitless.”
Browse The Art of Shaving products and check out the full video above. More information and grooming tips can be found on the brand’s website.
The video’s LA gallery party occurred before the development of the COVID-19 pandemic and The Art of Shaving encourages everyone to take the necessary actions to prevent the virus from spreading.