The Blay Vision-produced track, which was released late last year on the artist’s critically-acclaimed fifth studio album, continues to expel on JME’s characteristic narratives, detailing everything from fake rappers in the grime scene to likening social media (which he’s long shied away from) to crack. “And I’m sick of this f*cking scam/Your brain slyly getting programmed/Blud, get rid of this Instagram/Crave that dopamine like it’s crack/Yo, this sh*t should be f*cking banned,” he raps on the second verse.
In the visual, directed by longtime collaborator Matthew Walker, the Boy Better Know co-founder can be seen swarmed by his peers in a blue-lit, fog-filled room. As he dawns his signature Nike ACG jacket, he takes on the form of an urban samurai, slicing through flows as he raps “Passing the crown around with my peers/Blasting the sound we founded and shared/Our scene now surrounded by guys allowed to disguise the sound as like theirs.”
Watch JME’s visual for “Here” above.
For more music news, legendary punk label Dischord Records has released its entire catalog online for free.
— Jme (@JmeBBK) May 4, 2020