The intricate and refined processes, tricks and tips to footwear manufacturing have been revealed by Italian brand Premiata in a short behind-the-scenes film profiling its factory in Italy.
Premiata has a history of production and the marketing of premium footwear which dates back to 1885. In the early 1990s, the traditional men’s shoe manufacturer switched its approach to the market, starting collaborations with other designers and brands that it felt held similar high esteem for expert leather treatment and quality material use.
Over the past few years, Premiata has continuously pushed new designs and silhouettes as well as infiltrated new worlds, one being the sports and fashion sneaker industry. Today the Premiata brand holds an important and prestigious space in the world of luxury footwear, coming across as leaders of innovation and craftsmanship simultaneously.
Watch and learn about their long-standing tradition in leather processing and the A-Z steps to sneaker production in the video above. Head to Premiata online to find out more about the brand.