After drawing inspiration from George Orwell’s 1984 and Norman Rockwell’s iconic paintings for its Fall/Winter 2020 collection, NAME. has enlisted up-and-coming Japanese illustrator RYOGA for its casual Summer 2020 capsule. With the concept “artwork in the age of technology” in mind, NAME. has crafted a muted range of knitwear and shirts that spotlights the artist’s retro illustrations drawing from magazines and photographs.
Two graphics are used throughout the collection: the first image depicts a nurse taking care of a young boy with “Night Nurse Cold Remedy” written while two iterations of the second image depict a missing man. Black and white T-shirts boast both of RYOGA’s illustrations on the fronts and backs, while cozy crewneck knits and cardigans serve as eye-catching layering pieces for the chilly summer nights ahead. Elsewhere, over-sized collared short sleeves arrive in a black colorway accented with a collage-like graphic, as well as in an all-over print. Rounding out the capsule is a lightweight long sleeve shirt covered with RYOGA’s “Night Nurse” graphic on the back.
Retailing between ¥ 26,000 and ¥ 30,000 (approx. $240 USD to $280 USD), the long sleeve shirt, crewneck sweater and cardigan are available to purchase now on NAME.’s webstore. The T-shirts and collared short sleeves will drop in May. To commemorate the collaboration, a pop-up store will also be held at FREAK’S STORE Shibuya, which will present the new items alongside RYOGA’s artwork.