Drawing upon disparate influences, like fine art and adventure gear, NAME. has developed a signature style that centers around heavy layers and functional outerwear. For Fall/Winter 2020, designer Takuji Yamada draws inspiration from George Orwell’s 1984 and Normal Rockwell’s iconic paintings, creating a range of dynamic, worldly garments.
Fueled by “a sense of aspiration and nostalgia for the good old days,” Yamada blends NAME.’s signature oversized washed-out denim layers with futuristic metallic accents and technical outerwear, taking cues from the paranoia-fueled futurism of 1984. Hoodies sport beatific prints of children at play, referencing Rockwell’s Americana-indebted artwork; this creates stark juxtaposition when styled with huge puffer jackets.
The past-meets-present motif is particularly potent when retro blazers meet pull-tab-infused cargo pants and fair-isle knitwear is sliced into patchwork vests, aggressively updating timeless garments with a contemporary bent. Zipper-laden coats and bondage-inspired jeans underscore the other hybridized design elements.