NAME. FW20 Channels George Orwell and Normal Rockwell

Nostalgic inspiration informs the patchwork knits and technical layers.

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Fashion
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Drawing upon disparate influences, like fine art and adventure gear, NAME. has developed a signature style that centers around heavy layers and functional outerwear. For Fall/Winter 2020, designer Takuji Yamada draws inspiration from George Orwell’s 1984 and Normal Rockwell’s iconic paintings, creating a range of dynamic, worldly garments.

Fueled by “a sense of aspiration and nostalgia for the good old days,” Yamada blends NAME.’s signature oversized washed-out denim layers with futuristic metallic accents and technical outerwear, taking cues from the paranoia-fueled futurism of 1984. Hoodies sport beatific prints of children at play, referencing Rockwell’s Americana-indebted artwork; this creates stark juxtaposition when styled with huge puffer jackets.

The past-meets-present motif is particularly potent when retro blazers meet pull-tab-infused cargo pants and fair-isle knitwear is sliced into patchwork vests, aggressively updating timeless garments with a contemporary bent. Zipper-laden coats and bondage-inspired jeans underscore the other hybridized design elements.

NAME.’s web store, Tokyo flagship and ZOZOTOWN page will host the new collection’s launch later this year.

Elsewhere in Japan, CURLY showcased a series of patchwork garments.

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