atmos x adidas NMD R1 "Triple Red" Adds Bold Text Branding

Atop a vivid monochromatic base.

By
Footwear
21,083 Hypes 7 Comments

atmos and adidas Originals have teamed up for a new NMD R1 “Triple Red.” Combining a vivid monochromatic hue with bold text branding, this cardinal-colored adidas lifestyle sneaker is a blast from the recent past, seemingly nodding to 2015 in palette and silhouette alike.

Uppers are made of a thin, tightly woven red mesh. A wide variety of black text branding is splashed across the toebox and lateral forefoot, ranging from a large adidas text hit and Trefoil graphic to “The Brand with the Three Stripes” spelled out in four different languages.

From the midfoot’s Three Stripe graphic to the heel’s plastic overlay and tongue branding, the rest of the upper’s standard accents retain the same vivid red hue as the mesh base. Down below, a full-foot Boost midsole with layered forefoot and heel bricks finalizes the look.

This isn’t the first time atmos and adidas have modernized classic makeups of the R1. 2019 saw a text-equipped take on the NMD’s very first colorway, while a duo of snakeskin print styles released in 2018.

The atmos x adidas NMD R1 “Triple Red” is set to release via the atmos webstore on April 18, and retails for a tax-included price of ¥16,000 JPY (approximately $149 USD).

For more adidas news, take a look at Kanye West‘s brand new adidas YEEZY BOOST 350 V2 “Linen.”

Read Full Article

atmos x adidas NMR R1 “Triple REd”

More Details in Drops →

What to Read Next

The Streets Tap Tame Impala for "Call My Phone Thinking I'm Doing Nothing Better"
Music

The Streets Tap Tame Impala for "Call My Phone Thinking I'm Doing Nothing Better"

The first track from the upcoming mixtape, ‘None of Us Are Getting Out of This Life Alive.’

Nike Adapt BB 2.0 Takes On Whimsical Tie-Dye Prints
Footwear

Nike Adapt BB 2.0 Takes On Whimsical Tie-Dye Prints

Light-hearted embellishments meet serious power-lacing technology.

Amplifier Initiates Global Open Call for Art on Health & Public Safety
Arts

Amplifier Initiates Global Open Call for Art on Health & Public Safety

Requesting messages and symbols that can help flatten the curve amid COVID-19.


HOKA ONE ONE Pledges 5,000 Pairs of Shoes for Medical Workers Fighting COVID-19
Footwear

HOKA ONE ONE Pledges 5,000 Pairs of Shoes for Medical Workers Fighting COVID-19

The sportswear brand’s parent company will also commit to giving $1 million USD.

Remi Wolf Debuts Trippy and Colorful New "Woo!" Music Video
Music

Remi Wolf Debuts Trippy and Colorful New "Woo!" Music Video

The rising California singer-songwriter’s vocals shine on this one.

Richardson Recruits Tanino Liberatore's 'RanXerox' for Illustrative Collaboration
Fashion

Richardson Recruits Tanino Liberatore's 'RanXerox' for Illustrative Collaboration

Liberatore’s pulp antihero is emblazoned across a bomber, hoodie and tees.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.