WTAPS Recruits Helly Hansen for Seasonal Outdoor Capsule

Heritage jackets and accessoreis rendered in vivid orange and muted black.

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Fashion
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WTAPS is capable of crafting its own function-driven layering pieces but that doesn’t mean that the Japanese stalwart shies away from a like-minded collaboration. For Spring/Summer 2020, WTAPS joins heritage Norwegian adventure label Helly Hansen — operated in Japan by Goldwin – for a concise range of technical layering pieces and accessories.

The Japanese Helly Hansen is no stranger to fashion-forward partnerships, though the new WTAPS range isn’t driven by trends. Instead, the duo centralize around the G353-Cruising Jacket, introduced by the European brand in the ’90s and reintroduced especially for this collaboration. Offered in authentic bold orange and neutral grey, the jacket is relatively unchanged, down to the oversized, slouchy fit and color-blocked paneling seen throughout, especially the buttoned placket and pockets.

Accompanying the jacket is a set of caps and a backpack, all realized with sturdy trek-ready textiles and an unmissable co-branded orange patch. The caps match the jackets, with orange, grey and black editions all on hand, while the Offshore Backpack is solely available in black. Realized with adjustable pull tabs on the side and a toteable grip on top, the sleek bag is a natural complement to the collection as well as WTAPS own designs.

WTAPS’ web store and stockists, plus Helly Hansen’s Japanese web store, will launch the collaborative items on March 20.

Elsewhere, WTAPS showcased its militaristic “MILL” (UNIFORMS) SS20 collection.

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