Atlanta’s own KEY! has maneuvered in the background, quietly setting trends in the music industry for the better part of a decade, opting for carefully curated releases instead of chasing hits. 2018’s 777 with Kenny Beats was his undeniable pièce de résistance. Last year’s SO EMOTIONAL furthered his addicting melodies through eight brutally honest, funny and self-reflective tracks. Now the man behind the “Woah, Kenny!” ad lib continues his series of singles following “Kirkwood Freestyle” with “Sugar & Rice” and the promise that a new album is on the way in the near future.
“Sugar & Rice” builds and simplifies some of the sounds prevalent on SO EMOTIONAL, with heavy auto-tuned quotables like, “How we fall out like baby teeth? We was drop top, now you shadin’ me/ I was Will Smith, you was Jada P.” KEY!’s knack for ear-catching and memorable outputs extends to both the melody and his reference game, also nodding at Andre Iguodala, Denzel Washington in Glory and more.
Stream KEY!’s latest below and stay tuned for his next full-length project, rumored to be titled I Love You, Say It Back to release later this month or early in April. KEY! sat down with HYPEBEAST Radio’s MIC/LINE podcast to talk Atlanta’s music scene, working with A$AP Mob and becoming a father. In more music updates, YNW Melly and Juice WRLD are teaming up for the “Suicidal” Remix.