With Virgil Abloh heading the mineral water company’s “Sustainable Innovation Design” initiatives, it looks as though Evian is continuing to build its relationship with fashion. The water purveyor has developed two personalized bottles for Vetements, which will be given to guests at its runway presentations.
Taking to Instagram, Vetements revealed an image of recycled plastic bottles marked with its signature logo and anarchy motif. The caption also urges its followers to head to circular.evian.eco to learn more about plastic recycling.
In case you missed it, CROSS/PHONEZ readies colorful Spring/Summer 2020 Ball Chain Cases.