Swatch Celebrates James Bond With Latest X 007 Capsule
Paying homage to six iconic Bond films across four decades.




While James Bond himself has been sporting an Omega ever since Daniel Craig picked up the mantle, it’s not the only Swiss brand making watches in honor of the British super spy.
In light of No Time to Die‘s upcoming release, Swatch has crafted a playful capsule of six timepieces, each paying homage to one of the franchise’s iconic films. Spanning across more than four decades, the films include Dr. No (1962), On Her Majesty’s Secret Service (1969), Moonraker (1979), Licence to Kill (1989), The World is Not Enough (1999), and Casino Royale (2006).
From bold and vibrant colors and patterns to Bond motifs such as planes, radars grids, and house symbols from a deck of cards, the capsule fully encapsulates the wide-ranging adventures and mission of one of the world’s favorite special agents. Three of the models will fall under Swatch’s Original Gent’s line, measuring at 34mm, while the remaining three measure in at a more modern 41mm and belongs in the brand’s New Gent’s line.
Available starting February 20, the Swatch X 007 capsule will retail for $95 USD for the 34mm models and $105 USD for the 41mm models. Head over to Swatch’s site to learn more.
Elsewhere in timepieces, Apple is now selling more watches than the entire Swiss watch industry.