Nike Air Max 95 "110" Nods To London Street Culture

With a nickname inspired by its original price in British pounds.

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Footwear
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When Nike‘s Sergio Lozano-designed Air Max 95 debuted in 1995 it was dubbed the “110” by its avid UK fanbase, a nod to its retail price in British pounds. Now, in celebration of the 95’s 25th anniversary and its memorable moniker, Nike Sportswear has prepared an Air Max 95 “110.” Inspired by London and offering currency-centric details, the “110” is a love letter to a city that helped give a silhouette its legs — or in this case, its Air.

Lozano’s layered upper panels are inspired by the human anatomy and allow for wide-reaching material experimentation, so here they’re dressed in everything from suede to elephant-printed leather and athletically inclined mesh. The grey, white, tan and blue color palette is an acknowledgement of the Big Smoke’s urban setting and memorable architecture, from cobblestone streets to concrete towers and bold brick homes.

Where the construction and base hues are all about the city, the accents are straight from the bank thanks to their money-centric style — which draws from the OG British ten pound note. Tongues supersize the 95’s standard oval graphic and swap out “Air Max” for “110.” As with money, authenticity is important in the world of footwear, so there’s also metallic foil on the heel, a serial code on the orange cushioning units and an individually numbered label woven into the inside of the tongue. Semi-translucent orange tinted rubber outsoles complete the look.

The Nike Air Max 95 “110” will release exclusively via Footpatrol and Nike SNEAKRS in Europe. A retail price and specific date of arrival have yet to be announced, but it would be clever — and relatively easy on the wallet — if it was presented at the 95’s original £110 GBP (approximately $142 USD) price point.

Moving from Nike to Converse, Jerry Lorenzo‘s Fear Of God Essentials recently gave the Converse Chuck 70 Hi another refined makeover.

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