Lance Fresh Is Bridging the Worlds of Sports, Fashion, Music and Tech

The sports personality took to Chicago to capture ASW through the lens of the new Samsung Galaxy Z Flip.

Presented by Samsung
Sports 
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As one of the first individuals to shine a spotlight on the NBA‘s on and off court fashion, NBA TV host Lance Fresh is accustomed to standing out from the pack. Now, he’s got a new tool in his arsenal: the Samsung Galaxy Z Flip, a device that’s as flexible, adaptable and versatile as Fresh himself. Much like the content creator’s unique brand of cultural coverage, the Galaxy Z Flip is ideal for individuals who see cutting-edge technology as the perfect medium to express themselves.

HYPEBEAST paid Lance Fresh a visit at his home in Brooklyn, New York while he packed for his trip to Chicago for All-Star Weekend, during which he explained his inspirations and personal style, quipping “one thing about me, I always like to be cozy.” The Big Apple native also touched on his career path and packed some of his best footwear. After jetting over to the Windy City, Fresh visited RSVP Gallery to kick the weekend off. He then mingled with cultural mavens like Don C and Travis Scott’s DJ Chase B before talking shop with hoopers like Kemba Walker and Nick “Swaggy P” Young. Things were concluded by a Dwyane Wade-hosted evening event and the All-Star Game itself.

All through the festivities, his special-edition Galaxy Z Flip was at his side, allowing him to document the happenings with video and photo. Its flexible, folding construction made it ideal for the hectic nature of All-Star Weekend, enabling seamless selfies and masterful multitasking. A powerful camera also ensures well-lit night photography. Of course, substance isn’t appealing without style. Thankfully, the Galaxy Z Flip boasts a vivid Mirror Purple colorway, and a dual-face display that opens and closes with a satisfactory snap. There’s even a Thom Browne edition that equips a sleek grey colorway complete with a signature red, white and blue stripe. Even the internal features are Browne-inspired, including a keyboard with a typewriter sound cue, analog ringtone and venetian blind wallpaper, bringing a never-before-seen level of high-end luxury to tech.

Check out our latest Diaries episode with Lance Fresh above, and if you’re feeling the Samsung Galaxy Z Flip just as much as Swaggy P, you can learn more about it at Samsung.com.

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