Joji Traverses the Inescapable Life of Celebrity in New Single "Run"

Billed as the lead single of the 88rising mainstay’s forthcoming sophomore album.

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Joji has dropped off his first release of 2020, “Run.” Billed as the lead single off his highly-anticipated, second full-length studio album, this haunting rock power ballad showcases the 88rising mainstay’s extraordinary range and continuous commitment to the elegiac sound he’s known for.

The Japanese-Australian artist also shared an accompanying music video for “Run,” directed by Aisultan Seitov, that sees a lovesick Joji attempting to escape a labyrinthian stretch limousine that’s filled with superficial people, loud music and champagne. The never-ending car interior explores “the inextricable claustrophobia of celebrity,” and ends with Joji waking up alone in a spaceship-looking abode.

Stream Joji’s “Run” on Spotify and Apple Music, and watch the accompanying music video above.

In other music news, Tyler, the Creator has announced a European leg for his IGOR tour.


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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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