Bulgari Horlogerie has just announced that it will not be exhibiting at this year’s Baselworld. Coming off a big 2019 with the introduction of the record-setting Octo Finissimo Chronograph GMT Automatic (a 3.3mm thin chronograph movement), the watch division has decided to withdraw based on two main reasons: the growing traveling uncertainties of international visitors due to the recent viral outbreak, and an already strong showing at the last month’s LVMH Dubai Watch Week.
Jean-Christophe Babin, CEO of the BVLGARI Group, comments: “This decision has not been an easy one but we believe that the best option for BVLGARI is to go directly to the markets as of March. It does not mean that BVLGARI is definitely leaving Baselworld and the decision for 2021 and beyond will be made by the end of June. As said in the past, the main criteria to continue participating to watch fairs will be the timing as well as the costs which today are not consistent with commercial requirements and returns of investments.”
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