One Block Down Examines New Balance's Cultural Impact on Italy

Dedicating its collaborative 1500 to Rome and 991 to Milan.

By
Footwear
4,054 Hypes 0 Comments

Italian retailer One Block Down has presented its latest project with New Balance, telling the story of how two silhouettes played an important subcultural role in Italy. The collaboration focuses on the 1500 and 991, which were adopted by the cities of Rome and Milan respectively.

Rome and Milan are also the locations of One Block Down’s two physical locations, and each silhouette is dedicated to one of the cities. The two sneakers both come in New Balance’s project-exclusive “Marble Gray” construction, while the 1500 features red embroidery saying “Rome” on the forefoot of the left shoe. For the 991, One Block Down has added the word “Milan” to the heel of the right foot. The two colorways are both finished with yellow lace tags complete with One Block Down branding.

Marking the release, One Block Down has launched a fanzine telling the full story of the history of New Balance in Italy. The retailer also curated a “Special Pack” for friends and family featuring the fanzine and ceramics of iconic buildings in each city. The “Special Back” will not be available at retail.

Both the 991 and 1500 are available now from the One Block Down web store.

In other footwear news, here are the best footwear releases of the week.

Read Full Article

What to Read Next

Tame Impala's New MV "Breathe Deeper" Stars a Bright CGI dragonfly
Music

Tame Impala's New MV "Breathe Deeper" Stars a Bright CGI dragonfly

Psychedelic visuals for the goovy track.

VSCO Reveals That Fenty Is the Most Inclusive Brand of 2020
Tech

VSCO Reveals That Fenty Is the Most Inclusive Brand of 2020

Divulged in its “Year-End Gen-Z Trends Survey.”

UNIFORME Paris' FW20 Collection Is an Exploration Into Sustainable Luxury and the Wild
Fashion

UNIFORME Paris' FW20 Collection Is an Exploration Into Sustainable Luxury and the Wild

Each piece is hand-made by local French craftsmen.


Vault by Vans Adds Bold Colors and Faux Croc-Skin Uppers to Old Skool
Footwear

Vault by Vans Adds Bold Colors and Faux Croc-Skin Uppers to Old Skool

Available in “Flame,” “Deep Blue” and “Lemon Chrome.”

adidas' Ultra4D Dares to Be Bold With "Core Black/Solar Red" Colorway
Footwear

adidas' Ultra4D Dares to Be Bold With "Core Black/Solar Red" Colorway

An equally bold “Core Black/Cloud White/Carbon” pair is also now available.

'Wonder Woman 1984' Offers a Preview of Its Opening Scene
Entertainment

'Wonder Woman 1984' Offers a Preview of Its Opening Scene

Taking you back to the Amazon Isles.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.