Nike's New Eco-Friendly Air Max 90 Is Transformed Using Recycled Wool

With a Grind rubber outsole.

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The newest Air Max 90 is Nike’s latest attempt at designing and producing with sustainability in mind. Different from the Space Hippie which utilizes a Flyknit yarn that’s composed of 85 – 90 percent recycled materials, this Air Max 90 M2Z2 takes another eco-friendly approach by incorporating recycled materials to mainstay models.

The upcoming Air Max 90 has a primarily black color scheme and is dressed in recycled wool-like textures along the tongue, Swoosh, and heel, perfect for the cold winter weather. The material is heavily made up of upcycled waste products, including the black textile upper with leather overlays and hints of Electric Green on its translucent eyelets. A Light Bone midsole runs along the base of the shoe and is completed with the unique speckled outsole created by Grind rubber, signature to the brand’s efforts in sustainability.

The pair is expected to appear in retailers and online at Nike on January 7, 2021 at the price of $140 USD.

In other footwear news, Alexander McQueen delivers its latest oversized sneaker.

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Joyce Li
Joyce Li Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast's global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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