Kellogg's Brings Back Its Beloved SMORZ Cereal

Enjoy the campsite treat for breakfast once again.

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Food & Beverage
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After being pulled from shelves two-years ago, Kellogg’s SMORZ cereal is now making its triumphant comeback. The return follows please on social media and an outpouring of support on a petition to bring the breakfast option back.

“Kellogg’s SMORZ Cereal has an incredibly passionate fanbase — and their efforts to bring back the cereal have paid off,” said Erin Storm, senior marketing director of Kellogg All Family Cereal. “We couldn’t be happier to bring some joy to our die-hard fans and also give first-timers the chance to indulge in the fanfare and see what SMORZ is all about.”

SMORZ cereal features crunchy graham cereal squares wrapped in a rich, chocolatey coating accompanied by fluffy mini marshmallows. When enjoyed with milk, the cereal evokes the iconic taste of the campfire treat in every bite.

Kellogg’s SMORZ Cereal is now available in stores nationwide once again.

 

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For more food and beverage news, McDonald’s recently introduced “Katsu Curry Chicken McNuggets.”

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