LISA and Nike Bring the Archival Moon Shoe Back Into Orbit
The archival waffle-soled runner returns to orbit with a new campaign bridging track heritage and modern styling.
Summary
BLACKPINK's LISA stars in the official global campaign for the relaunched Nike Moon Shoe
Originally prototyped in 1971 by Bill Bowerman the archival runner features its iconic waffle sole
The historic silhouette officially returns to orbit on October 1 accompanied by red color-blocked styling
Nike and BLACKPINK‘s LISA have officially joined forces to relaunch the historic Nike Moon Shoe. The superstar brings one of the brand’s oldest archival runners back into orbit, bridging the gap between 1971 track heritage and modern lifestyle appeal.
First prototyped in 1971 for speed on the track, the Moon Shoe represents a foundational piece of Nike’s performance history. The silhouette is defined by its signature waffle sole, a groundbreaking traction design that stems from co-founder Bill Bowerman’s earliest footwear experiments. Now reimagined and explicitly designed for life in orbit, the runner transitions from its competitive athletic origins into a contemporary footwear staple.
In the newly revealed campaign imagery, LISA pairs the archival sneaker with a bold, red color-blocked ensemble. The styling emphasizes the shoe’s low-profile construction, exposed traction elements, and classic vintage aesthetics. By bringing the 1971 design language back into clear view, the campaign successfully merges foundational athletic heritage with modern cultural relevance.
The Nike Moon Shoe launches globally on October 1, 2026 via Nike.
